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FITNESS TIPS FOR 9/3/2003
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The Will Brink Interview
by Doug Chandler MS.
"There is a ton of information about weight loss
on the internet, and most of it is wrong."
- Will Brink
Will Brink has been a well known fixture in a wide range of publications
and the media, ranging from his columns in MuscleMag International to
his articles in The Townsend Letter For Doctors and many in between.
He has done many interviews in news papers, radio, and TV, and is
often invited to speak at conventions and various health and fitness
related symposiums around the country and abroad.
We briefly caught up with him to ask him few pertinent questions
about diet, nutrition, fitness, his book "Diet Supplements Revealed".
If there is one thing Will Brink is well known for, is he does not pull
punches or beat around the bush. He tells it like it is, which is much
as anything, is his trademark to those who know him.
DC: How long have you been involved in the bodybuilding, health, and
fitness industry?
WB: For over a decade. I'm getting old!
DC: How did you break into this industry?
WB: People kept telling me I should write articles for the magazines. I
was a private trainer in the Boston area and had a good reputation for
getting bodybuilders into shape. I used to do some local seminars and
people kept telling me I should send in some articles to the
bodybuilding magazines.
They felt I had a lot of knowledge I should share with people, so on a
whim I sent in an article. After that, companies started contacting me to
do consulting work and so on. One thing just seemed to build on the
other. The rest as they say, is history.
DC: How important is the consumption and proper balance of omega
fatty acids for losing weight and general health?
WB: In my view, extremely important, if not essential. It's a topic I
have been writing about and talking about for a long time. I wrote
the first article on flax oil and other lipids for fat loss in the
bodybuilding mags way back when. I don't think a person can
optimize fat loss or health without the proper use of EFAs, in
particular, Omega-3 EFAs.
DC: In your experience what has been the most effective
nutritional method to losing bodyfat?
WB: Higher protein, moderate fat of the right types in the right
ratios, and moderate-low carbs based on the amount of lean
body mass the person carries combined with smart weight
training and aerobics.
The use of certain supplements can also greatly enhance the
fat loss process in may ways, such as increasing metabolism
or blunting hunger, but most of the products sold for that
purpose are over hyped or just plain worthless.
It's about making smart choices as an educated consumer not
jumping on the bandwagon for every new supplement that
wants people to believe it will change their life over night.
DC: You have an e-book on the topic of fat loss supplements
and diet. What is it about and who is it for and who is it not for?
WB: The book is designed to explain once and for the facts (i.e.,
what is it, what does it do, what does the research say, what
does the real world say, dose, warnings, etc) about the weight
loss nutrients already available, not necessarily to uncover
new and novel compounds never seen before.
My feeling is that the vast majority of people out there, say
better than 90%, buying supplements still don't have a clue as
to what works and what does not work regarding the diet
supplements that already exist.
If they did, there would not be so many bottles of junk sold now
would there?
Compared to the general public, bodybuilding types are a
particularly well informed group, but the rest of the world is not.
The news groups and my email box, are still filled with
questions about pyruvate, chitosan, DHEA, and other products,
so I know confusion is still rampant.
I felt those people could really benefit from an easy to read
concise look at what is on the shelves already from someone
they can trust to get the straight scoop.
There is a ton of information about weight loss on the internet,
and most of it is wrong.
I do feel even most well informed people will still learn a few
tricks they didn't know. It's not a diet book per se but it does
contain a diet and exercise plans. It's a look at weight loss
nutrients combined with an easy to follow "Ten Tip Guide to
Fat Loss" and people should realize that also.
DC: Some people might say they can find the same type of
information on the internet for free. Is that true?
WB: The answer would have to be yes and no. Let's be honest,
you can find an opinion on virtually any topic on the net. If people
are buying my book, it's because they want to know my opinion
and experience with these supplements and diet techniques,
which can't be found any other place on the net.
The vast, and I do mean vast, majority of information and
opinions on these things on the net is either wrong, or directly
intended to sell you a product.
If they want an unbiased source of easy to read information on
weight loss supplements written by someone who knows the
industry from the inside and has a decade or so of real world
experience with these products, my book will deliver that.
If they just want a basic opinion from God knows who with God
knows what motive, a simple Yahoo search will accomplish that.
DC: Are carbs really as evil as the media makes them out to be?
WB: The main stream media is very pro carb really, so I don't
see them making that claim. In my personal view, in addition to
dealing with total calories, understanding carbs is essential to
losing fat and keeping muscle, which should always be the goal
of a person trying to lose weight, whether they be a bodybuilder
or regular person trying to get into shape.
DC: I know you have worked with some of the worlds top athletes
and military groups as well as the general population. Which do
you find most satisfying?
WB: Although working with athletes is interesting, I find it most
rewarding when an average person has turned their life around
with information I gave them via my articles or my books.
I find it far more personally inspirational to get a letter or an
email from some one who has lost 100lbs or more following my
diet advice or what have you then helping an athlete break some
personal goal or record.
I recently got an email from someone who lost a brother in the
911 attacks as a fire fighter. He went and became a fire fighter
to follow in his brother's foot steps, and told me the information
in the e-book really helped him with getting in shape to be a fire
fighter. That really inspired me in a far greater way than say
some athlete breaking a record.
DC: I loved your e-book Diet Supplements Revealed, so don't take
this question the wrong way. A few people told me they felt the
book was on the short side. Can you comment on that?
WB: Honestly I think a person might feel that way as an after
effect of the marketing of the more popular diet books. My intent
was to write a concise easy to read guide to weight loss
supplements on the market, not to do War and Piece.
The e-book is around 200 pages. The assumption-that volume is
what dictates quality is sheer folly. My goal with this e-book was
not to pad this product and make it as long as possible. In fact,
my goal was the reverse. I wanted to put the maximum amount
of information possible in the least amount of words.
If people take a good look at some of the most popular weight
loss books on the market, they will find the vast majority of
them contain very little actual information and literally hundreds
of pages of recipes, pictures, and other information you could
figure out yourself.
I took a close look at one of the most popular weight loss books
that was all the rage a few years ago, and by my count it had
exactly 81 pages of actual text relating to its promise of "new"
information on helping people lose weight. The rest of the
book-another 168 pages-was dedicated to recipes, worthless
charts, pictures, and trying to sell the reader on buying the
authors line of supplements.
Another issue people have to consider is that they get the
updated version of the book no matter when they purchased
it. "Free updates for life", in other words.
Unlike a hard copy book, every time I have updated the e-book,
everyone who purchased the earlier version gets the new
version, so they never have to say "I wish I had waited until the
new version to buy the book" as they often do with a hard copy
book.
So it does not matter of they purchased it last year, last week,
or buy it tomorrow, they will have the most recent addition. In
my view, that makes the e-book a bargain.
DC: OK, last question Will. If false or misleading advertising is
so common in the magazines, how do they get away with it?
Why do the mags print this when they know it's nonsense?
WB: The answer that is always there, money. Most of the
information you will find on the 'net or magazines is 'generated'
by the actual supplement companies themselves, that is, by
the people who sell the stuff.
They then have this information issued via certain magazines,
web sites and other publications, PR firms, etc., yet most of it
is, to be blunt, pure bullshit. False or misleading information
designed only to sell the supplements.
For the magazines, supplement companies are a major source
of advertising revenue. How do I know this? Because I have
been both an editor and writer for most of the top publications
in the health/fitness/bodybuilding arena, have done consulting
work for many of the top supplement companies.
DC: Are all supplement companies full of BS?
WB: No, but unless people become educated consumers, they
will never know the difference and will be among the ignorant
masses who get suckered into throwing their money at useless
supplements.
I can tell you the few supplement companies and supplement
company owners that are honest and want to sell a good
product are as frustrated as you are over the BS that is so
common.
DC: Why?
WB: Because they get lost in the shuffle and lose out to marketing
based companies who spend all their money on ads versus
cience and well thought out formulas.
DC: Wow, quite an honest answer Will! Thanks for the great interview.
Note: For More Info go to:
Diet Supplements Revealed
https://www.aboutsupplements.com/cgi/at.cgi?a=264830
Muscle Building Nutrition
https://www.musclebuildingnutrition.com/cgi/at.cgi?a=264830
